When it comes to marketing your business, two variables constantly work against each other. First, your prospects are inundated with information. From an advertising perspective, the average person is exposed to more than 3,000 messages a day — and most are missed because our society has become so immune to information.

The second variable is unfortunate for you and your business — you’re starving for attention. But the more messages you put in front of your prospects, the more you contribute to their information overload.

With everyone’s brains so stimulated, how can your message cut through the chaos?