One Response to “An Advanced Testimonial Technique That Breaks Down Buying Barriers”

1. Ken Ostrye says:

   June 21, 2011 at 5:49 pm

   Tom … you make an incredibly valid point … I normally use this type approach in my marketing; I just never thought of applying it to my testimonials … I believe in this so strongly that is it the only marketing method I teach to my client students … thanks for a wonderfully simple and powerful point … See You At The Top! … Ken

   It’s always so much easier to make a sale when a problem is solved …