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	<description>The Reluctant Writer&#039;s Guide to Creating Powerful Marketing Materials</description>
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		<title>An Copywriting Checklist for Writing Headlines and E-mail Subject Lines</title>
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		<pubDate>Fri, 30 Sep 2011 21:51:41 +0000</pubDate>
		<dc:creator>tomtrush</dc:creator>
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		<title>An Advanced Testimonial Technique That Breaks Down Buying Barriers</title>
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		<pubDate>Thu, 26 May 2011 23:01:24 +0000</pubDate>
		<dc:creator>tomtrush</dc:creator>
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		<category><![CDATA[break down buying barriers]]></category>
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		<title>The Enviable Marketing Position That&#8217;s Yours for the Taking</title>
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		<pubDate>Tue, 03 May 2011 17:08:52 +0000</pubDate>
		<dc:creator>tomtrush</dc:creator>
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		<category><![CDATA[become an authority]]></category>
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		<category><![CDATA[marketing position]]></category>
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		<category><![CDATA[what prospects want]]></category>

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		<title>Long Copy vs. Short Copy: How Much is Needed to Create a Sale?</title>
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		<pubDate>Fri, 29 Apr 2011 15:33:13 +0000</pubDate>
		<dc:creator>tomtrush</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[create a sale]]></category>
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		<title>How to Add Emotional Appeal to Your Marketing Materials</title>
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		<pubDate>Fri, 29 Apr 2011 15:02:09 +0000</pubDate>
		<dc:creator>tomtrush</dc:creator>
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		<category><![CDATA[emotional appeal in marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
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		<title>7 Ways to Get More Responses from Your Marketing Materials</title>
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		<pubDate>Fri, 29 Apr 2011 04:00:24 +0000</pubDate>
		<dc:creator>tomtrush</dc:creator>
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		<category><![CDATA[compelling copy]]></category>
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		<category><![CDATA[get more responses from your marketing materials]]></category>
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		<title>How to Get Google to E-mail You Leads</title>
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		<comments>http://www.powerfulmarketingmaterials.com/videos/how-to-get-google-to-e-mail-you-leads/#comments</comments>
		<pubDate>Sat, 29 Jan 2011 23:59:33 +0000</pubDate>
		<dc:creator>tomtrush</dc:creator>
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		<category><![CDATA[create an alert]]></category>
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		<category><![CDATA[how to use google alerts]]></category>
		<category><![CDATA[marketing materials]]></category>

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		<title>How to Build Incoming Links to Your Website or Blog</title>
		<link>http://www.powerfulmarketingmaterials.com/videos/how-to-build-incoming-links-to-your-website-or-blog/</link>
		<comments>http://www.powerfulmarketingmaterials.com/videos/how-to-build-incoming-links-to-your-website-or-blog/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 18:27:54 +0000</pubDate>
		<dc:creator>tomtrush</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[building incoming links]]></category>
		<category><![CDATA[grow external links]]></category>
		<category><![CDATA[promote website or blog]]></category>

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		<title>How to Subconsciously Seduce Prospects Into Taking Action on Your Offers</title>
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		<pubDate>Mon, 01 Nov 2010 23:45:28 +0000</pubDate>
		<dc:creator>tomtrush</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[how to persuade prospects]]></category>
		<category><![CDATA[persuading people]]></category>
		<category><![CDATA[writing to persuade in marketing materials]]></category>

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		<title>Google&#8217;s Secret Map That Leads You to More Prospects</title>
		<link>http://www.powerfulmarketingmaterials.com/videos/googles-secret-map-that-leads-you-to-more-prospects/</link>
		<comments>http://www.powerfulmarketingmaterials.com/videos/googles-secret-map-that-leads-you-to-more-prospects/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 20:03:19 +0000</pubDate>
		<dc:creator>tomtrush</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[google wonder wheel]]></category>
		<category><![CDATA[marketing message]]></category>
		<category><![CDATA[powerful marketing materials]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[small business online marketing]]></category>
		<category><![CDATA[tom trush]]></category>

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		<description><![CDATA[Within the depths of Google&#8217;s search-results pages lies a hidden tool you can use to put your marketing message in front of more prospects &#8212; Wonder Wheel.]]></description>
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