Powerful Marketing Materials
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Start Here. Watch This Short Video.

Welcome to video blog for my new book, “The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers.” This blog is designed to complement the many copywriting tips and marketing strategies you’ll find in the book.

Google’s Secret Map That Leads You to More Prospects

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A Copywriting Cure for Boring Marketing Materials

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Can You Really Trigger a Buying Trance with Your Marketing Message?

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Small Business Marketing Strategy: 5 Ways to Catch Attention in a Sea of Chaos

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An Infomercial Selling Secret You Must Use in Your Marketing Materials

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What’s the Purpose of Your Marketing

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Marketing Message: A Prospect Preference Most Business Owners Unknowingly Ignore

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What My 4-Year-Old Daughter Taught Me About Writing Persuasive Copy

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How to Prevent Prospects from Getting Lured Away by Other Offers

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Start Here. Watch This Short Video.

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